10/16/2025 Update: While I do believe this strategy can be effective and this article will help you implement it, the leads I personally collected did NOT results in sales. What I learned is that you really need to make sure your quiz is attracting the right people. In my case, my quiz takers and ideal buyers did not align.
Last week, I mentioned a marketing strategy that has been working well for me. Today, I’m going to dive deeper into this and show you step by step how I did it.
The short version
I’ve been experimenting with Meta (Facebook & Instagram) ads and have been quickly growing my email list. Here were the steps involved:
I thought about the ideal person I’d want to sign up to my email list
I created a quiz that would attract these people
I required that quiz takers submit their email to be sent their results
I set up an email flow so results would be sent immediately to quiz takers
I made sure quiz takers were added to my general email nuture sequence after recieving quiz results, so they continued to get messages
I created an eye-catching graphic
I sent Meta ads to that graphic to encourage people to take the quiz
I sat back and watched as 500 people took my quiz and joined my email list, only costing me $285.
The long version
I’ve created an in-depth post on this for paid members. It includes the tech I used (quiz software, email platform), how I designed the quiz questions, tips for setting up Meta Ads, and the things I would do differently next time (I made some minor and major mistakes that I wish someone would have told me about in advance). I’m learning as I go and am happy to share the messiness of what this marketing strategy entails. Hope you join me on this journey!