How I got 500 new email sign ups in 2 weeks
And what I'd do differently next time
10/16/2025 Update: While I do believe this strategy can be effective and this article will help you implement it, the leads I personally collected did NOT results in sales. What I learned is that you really need to make sure your quiz is attracting the right people. In my case, my quiz takers and ideal buyers did not align. So, definitely exercise caution if implementing this strategy. I collected leads for too long and waited too long to test. Instead, I recommend testing as you go. Collect some leads, email them, and track sales. Then reassess if your ads are attracting the right leads.
Last week, I mentioned a marketing strategy that has been working well for me. Today, I’m going to dive deeper into this and show you step by step how I did it.
The short version
I’ve been experimenting with Meta (Facebook & Instagram) ads and have been quickly growing my email list. Here were the steps involved:
I thought about the ideal person I’d want to sign up to my email list
I created a quiz that would attract these people
I required that quiz takers submit their email to be sent their results
I set up an email flow so results would be sent immediately to quiz takers
I made sure quiz takers were added to my general email nuture sequence after recieving quiz results, so they continued to get messages
I created an eye-catching graphic
I sent Meta ads to that graphic to encourage people to take the quiz
I sat back and watched as 500 people took my quiz and joined my email list, only costing me $285.
The long version
I’ve created an in-depth post on this for paid members. It includes the tech I used (quiz software, email platform), how I designed the quiz questions, tips for setting up Meta Ads, and the things I would do differently next time (I made some minor and major mistakes that I wish someone would have told me about in advance). I’m learning as I go and am happy to share the messiness of what this marketing strategy entails. Hope you join me on this journey!
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